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<channel>
	<title>Richard Bloom // Creative Showcase</title>
	<link>http://portfolio.richard-bloom.com</link>
	<description>Richard Bloom // Creative Showcase</description>
	<pubDate>Sun, 25 Dec 2011 01:58:22 +0000</pubDate>
	<generator>http://portfolio.richard-bloom.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Americans Elect Video Piece</title>
		<link>http://portfolio.richard-bloom.com/Americans-Elect-Video-Piece</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/Americans-Elect-Video-Piece</comments>
		<pubDate>Sun, 25 Dec 2011 01:58:22 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2492641</guid>
		<description>Concept, Storyboarding, Art Direction


</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Americans Elect 2012</title>
		<link>http://portfolio.richard-bloom.com/Americans-Elect-2012</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/Americans-Elect-2012</comments>
		<pubDate>Thu, 22 Dec 2011 05:15:18 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2125030</guid>
		<description>Project: Site Design, Branding, Media Campaign, Social Media.


The Challenge: Americans Elect is the first online, nonpartisian nomination vying to put a third choice in the White House. Americans Elect came to us to help them build a highly scalable, milestone oriented site. 

Not only was the goal to get users to choose a candidate through the site, but also to empower them by sharing and discussing their views on a social platform integrating into the build. In addition to the site build, we were also slated to update their identity and develop a media push around the site to create buzz and generate acquisition.

The Results:  400,000+ delegates. 300,000+ new Facebook fans. And thats just the beginning. As of now they have collected over 2 million signatures. That's more than half of what's required to get on the ticket for the presidential election. 

And all of this was achieved by asking the simple question: Who Will You Choose in 2012?

&#60;img src="http://payload.cargocollective.com/1/0/16345/2125030/homePageInMac_900.jpg" border="0" width="900" height="788" width_o="938" height_o="822" src_o="http://payload.cargocollective.com/1/0/16345/2125030/homePageInMac_o.jpg" align="left" /&#62; 



The Site

&#60;img src="http://payload.cargocollective.com/1/0/16345/2125030/define_900.jpg" border="0" width="900" height="1105" width_o="938" height_o="1152" src_o="http://payload.cargocollective.com/1/0/16345/2125030/define_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2125030/give_900.jpg" border="0" width="900" height="1105" width_o="938" height_o="1152" src_o="http://payload.cargocollective.com/1/0/16345/2125030/give_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2125030/homePage_900.jpg" border="0" width="900" height="1105" width_o="938" height_o="1152" src_o="http://payload.cargocollective.com/1/0/16345/2125030/homePage_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2125030/color_900.jpg" border="0" width="900" height="1105" width_o="938" height_o="1152" src_o="http://payload.cargocollective.com/1/0/16345/2125030/color_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2125030/homePagePre_900.jpg" border="0" width="900" height="1105" width_o="938" height_o="1152" src_o="http://payload.cargocollective.com/1/0/16345/2125030/homePagePre_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2125030/national_900.jpg" border="0" width="900" height="1105" width_o="938" height_o="1152" src_o="http://payload.cargocollective.com/1/0/16345/2125030/national_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2125030/videos_900.jpg" border="0" width="900" height="1105" width_o="938" height_o="1152" src_o="http://payload.cargocollective.com/1/0/16345/2125030/videos_o.jpg" align="left" /&#62; 






The Bus Tour
&#60;img src="http://payload.cargocollective.com/1/0/16345/2125030/DSC_0023_900.jpg" border="0" width="900" height="597" width_o="1280" height_o="850" src_o="http://payload.cargocollective.com/1/0/16345/2125030/DSC_0023_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>JP Morgan Asset Management</title>
		<link>http://portfolio.richard-bloom.com/JP-Morgan-Asset-Management</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/JP-Morgan-Asset-Management</comments>
		<pubDate>Mon, 19 Dec 2011 05:00:04 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[Site Design]]></category>

		<guid isPermaLink="false">189015</guid>
		<description>Project: SIte design and development



&#60;img src="http://payload.cargocollective.com/1/0/16345/189015/JP1_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/189015/JP1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/189015/JP2_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/189015/JP2_o.jpg" align="left" /&#62; 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>The Sundance Green Guide</title>
		<link>http://portfolio.richard-bloom.com/The-Sundance-Green-Guide</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/The-Sundance-Green-Guide</comments>
		<pubDate>Sun, 13 Nov 2011 11:33:36 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[Concept, Art Direction]]></category>

		<guid isPermaLink="false">190735</guid>
		<description>Project: Site Design   // press space bar for details


&#60;img src="http://payload.cargocollective.com/1/0/16345/190735/sundance1_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/190735/sundance1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/190735/sundance2_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/190735/sundance2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/190735/sundance3_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/190735/sundance3_o.jpg" align="left" /&#62; 




Role: Sr. Art Director
Agency: Special Ops </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>X Games</title>
		<link>http://portfolio.richard-bloom.com/X-Games</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/X-Games</comments>
		<pubDate>Fri, 11 Nov 2011 02:35:46 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2125036</guid>
		<description>Project:X Games Global Experience Pitch


The Brief: Update the already existing global X Games sites and fuse them into one global hub for the international X Games fan community.The Pitch: Create best-in-class content and participatory experiences any time, any where, on any device, and on any channel. 

Tactic 1: The Global SiteBy overlaying gaming mechanics on top of a robust social media engine, we could inspire large-scale sharing and UGC participation across the globe. 

&#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0001_XGAMES__0000_Leader_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0001_XGAMES__0000_Leader_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0002_XGAMES__0001_City_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0002_XGAMES__0001_City_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0003_XGAMES__0002_Pts_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0003_XGAMES__0002_Pts_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0004_XGAMES__0003_Connect_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0004_XGAMES__0003_Connect_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0005_XGAMES__0004_Wall_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0005_XGAMES__0004_Wall_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0006_XGAMES__0005_Recieved_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0006_XGAMES__0005_Recieved_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0007_XGAMES__0006_Home_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0007_XGAMES__0006_Home_o.jpg" align="left" /&#62; 

In the social space: Our goal was to inspire both of the 'Active X Gamer' and the more passive 'Armchair Fan' to comment, share on facebook and upload content. In doing so, they will be gaining valuable X Points in the process.These points could be used to unlock exclusive content and/or be used to purchase sponsored products.


Tactic 2: X Games Global Mobile App
Users would use this app to get even closer to the action.

Users can use this function of the app at the actual X Games. They can follow their favorite snowboarder while they ride the 'backbowls' of Aspen, check in at the games to get X Points. They can use these points towards the purchase of X Games sponsored products.


&#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0008_XGAMES__0012_iphone - 1_900.jpg" border="0" width="900" height="618" width_o="938" height_o="645" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0008_XGAMES__0012_iphone - 1_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0009_XGAMES__0013_iphone - 2_900.jpg" border="0" width="900" height="618" width_o="938" height_o="645" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0009_XGAMES__0013_iphone - 2_o.jpg" align="left" /&#62; 

Tactic 3: The X Games Global iPad App

The iPad app is just another way to interact with X Games global content. Users watch the games streaming live with full control of multiple camera angles to get even closer to the action. 

Interactive branded content (eg. trivia) would give users a chance to test their knowledge of their favorite  
X Game athletes and gain even more 'X Points'.

&#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0000s_0000_XGAMES__0008_ipad-bio_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0000s_0000_XGAMES__0008_ipad-bio_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0000s_0001_XGAMES__0009_ipadStage_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0000s_0001_XGAMES__0009_ipadStage_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0000s_0002_XGAMES__0010_iPadLand_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0000s_0002_XGAMES__0010_iPadLand_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0000s_0003_XGAMES__0011_iPad-Music_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0000s_0003_XGAMES__0011_iPad-Music_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0012_XGAMES__0016_iTV_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2125036/XGames_0022s_0012_XGAMES__0016_iTV_o.jpg" align="left" /&#62; 


</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>The 15th Annual Webby Awards </title>
		<link>http://portfolio.richard-bloom.com/The-15th-Annual-Webby-Awards</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/The-15th-Annual-Webby-Awards</comments>
		<pubDate>Sat, 29 Oct 2011 21:39:41 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2124691</guid>
		<description>Project: "Web By You" Campaign


The Challenge: The Webby's came to us to help them create the biggest &#38; baddest award show campaign to date. The goal was to capture over one million votes as well as create awareness for the first-ever live streaming of the Webbys on Facebook.The Results: 600k unique voters to a staggering 1.5 million. Registration from viewership was estimated at 3 million for the live stream. 

In a nutshell..Expectations: Exceeded

People Voice Site Design

&#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/Marquee1_8_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/Marquee1_8_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/site3InMac_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/site3InMac_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/site2InMac_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/site2InMac_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/site1inmac_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/site1inmac_o.jpg" align="left" /&#62; 

TACTIC 1: We created a multi-layered digital campaign using social media to drive people to vote and encourage these users to share their voting experience in the social space. This is where the voting data was captured and visualized into the 'Web By You' avatars and marquees.

&#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/marquee3big_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/marquee3big_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/marquee4big_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/marquee4big_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/marquee6big_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/marquee6big_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/marquee7big_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/marquee7big_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/MarqueeBig_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/MarqueeBig_o.jpg" align="left" /&#62; 


TACTIC 2: We created a robust awareness campaign to let people know where and when to tune in to to this years live streaming of the Gala on FaceBook. These promos were placed on high profile sites to support this initiative.
1: 'You Love Your Web'





Promo 2: 'The Super Fan'




Promo 3: 'Webby Party'





 TACTIC 3: My team designed print and other collateral material such as invites, posters,  books, along with brand assets to be used for stage design.

The Book
&#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/book1_900.jpg" border="0" width="900" height="639" width_o="938" height_o="666" src_o="http://payload.cargocollective.com/1/0/16345/2124691/book1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/book2_900.jpg" border="0" width="900" height="638" width_o="938" height_o="665" src_o="http://payload.cargocollective.com/1/0/16345/2124691/book2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/book3_900.jpg" border="0" width="900" height="637" width_o="938" height_o="664" src_o="http://payload.cargocollective.com/1/0/16345/2124691/book3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/book4_900.jpg" border="0" width="900" height="635" width_o="938" height_o="662" src_o="http://payload.cargocollective.com/1/0/16345/2124691/book4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/book5_900.jpg" border="0" width="900" height="634" width_o="938" height_o="661" src_o="http://payload.cargocollective.com/1/0/16345/2124691/book5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/book6_900.jpg" border="0" width="900" height="636" width_o="938" height_o="663" src_o="http://payload.cargocollective.com/1/0/16345/2124691/book6_o.jpg" align="left" /&#62; 


The Event

&#60;img src="http://payload.cargocollective.com/1/0/16345/2124691/GalaInMac_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/2124691/GalaInMac_o.jpg" align="left" /&#62; 



Role: Associate Creative Director 
Creative Director: Pete Johnson
Agency: LBi</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Milagro Tequila</title>
		<link>http://portfolio.richard-bloom.com/Milagro-Tequila</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/Milagro-Tequila</comments>
		<pubDate>Sun, 09 Oct 2011 06:03:49 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[Website design and development]]></category>

		<guid isPermaLink="false">1560255</guid>
		<description>Milagro TequillaProject: Site Design and Development      // press space bar for details



&#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/milagro_inMac2_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/milagro_inMac2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/milagro_inMac3_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/milagro_inMac3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/milagro1_inMac_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/milagro1_inMac_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen1_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen1_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen2_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen2_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen3_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen3_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen4_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen4_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen5_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen5_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen6_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen6_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen7_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen7_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen8_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/1560255/MilagroScreen8_o.jpg" align="left" /&#62; 


Role: Art Director 
Agency: LBi </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Stoli Elit</title>
		<link>http://portfolio.richard-bloom.com/Stoli-Elit</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/Stoli-Elit</comments>
		<pubDate>Sat, 06 Nov 2010 22:22:09 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[Site Design, Motion Graphics]]></category>

		<guid isPermaLink="false">190736</guid>
		<description>Project: Site Design, Motion Graphics   // press space bar for details



&#60;img src="http://payload.cargocollective.com/1/0/16345/190736/elit2_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/190736/elit2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/190736/elit1_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/190736/elit1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/190736/elit3_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/190736/elit3_o.jpg" align="left" /&#62; 


&#60;img src="http://payload.cargocollective.com/1/0/16345/190736/elit4_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/190736/elit4_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/190736/elit5_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/190736/elit5_o.jpg" align="left" /&#62; 



Role: Sr. Art Director 
Agency: LBi</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Seamlessweb: More Eat Campaign</title>
		<link>http://portfolio.richard-bloom.com/Seamlessweb-More-Eat-Campaign</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/Seamlessweb-More-Eat-Campaign</comments>
		<pubDate>Sat, 06 Nov 2010 07:05:48 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[Creative Direction]]></category>

		<guid isPermaLink="false">759916</guid>
		<description>Awarded 2011 Platinum Creativity Award

The Challenge: SeamlessWeb needed a creative solution to capture the city’s attention and stand apart from the rest. They wanted an acquisition focused campaign that focused on their prime offerings: fast, efficient, food delivery.The Results: In just three weeks, This campaign directly generated: 152,000 new orders, Over 10,000 new customers, a whopping $9.2MM in revenue and the top 4 ordering days for SeamlessWeb ever.
OOH&#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0000_Layer-52_900.jpg" border="0" width="900" height="573" width_o="938" height_o="598" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0000_Layer-52_o.jpg" align="left" /&#62; 4&#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0001_Layer-50_900.jpg" border="0" width="900" height="573" width_o="938" height_o="598" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0001_Layer-50_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0002_Layer-49_900.jpg" border="0" width="900" height="573" width_o="938" height_o="598" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0002_Layer-49_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0003_Layer-53_900.jpg" border="0" width="900" height="574" width_o="938" height_o="599" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0003_Layer-53_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0004_Layer-48_900.jpg" border="0" width="900" height="574" width_o="938" height_o="599" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0004_Layer-48_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0005_Layer-47_900.jpg" border="0" width="900" height="573" width_o="938" height_o="598" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0002s_0005_Layer-47_o.jpg" align="left" /&#62; 
Campaign Events&#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0000_Layer 68_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0000_Layer 68_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0001_Layer 67_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0001_Layer 67_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0002_Layer 66_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0002_Layer 66_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0003_Layer 65_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0003_Layer 65_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0004_Layer 64_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0004_Layer 64_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0005_Layer-63_900.jpg" border="0" width="900" height="620" width_o="938" height_o="647" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0005_Layer-63_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0006_Layer-62_900.jpg" border="0" width="900" height="590" width_o="938" height_o="615" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0006_Layer-62_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0007_Layer-60_900.jpg" border="0" width="900" height="592" width_o="938" height_o="618" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000s_0007_Layer-60_o.jpg" align="left" /&#62; 

The Making of "The Biggest Pastrami Sandwich in the World"A 15-foot tall pastrami sandwich and other meals made memorable appearances around the city, watch video:



Online Campaign
&#60;img src="http://payload.cargocollective.com/1/0/16345/759916/banner_pandora_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/759916/banner_pandora_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/banner1_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/759916/banner1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/16345/759916/MoreEatHome_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/759916/MoreEatHome_o.jpg" align="left" /&#62; 


Campaign Ecology
&#60;img src="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000_ecology_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/759916/Seamless_MoreEat_0021s_0000_ecology_o.jpg" align="left" /&#62; 

Role: Associate Creative Director
Creative Director: Pete Johnson
Agency: LBi 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Personal Work: TypCut Collective</title>
		<link>http://portfolio.richard-bloom.com/Personal-Work-TypCut-Collective</link>
		<comments>http://portfolio.richard-bloom.com/following/portfolio.richard-bloom.com/Personal-Work-TypCut-Collective</comments>
		<pubDate>Thu, 17 Dec 2009 04:53:22 +0000</pubDate>

		<dc:creator>Richard Bloom // Creative Showcase</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">192519</guid>
		<description>


&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0008_forgetEverything1_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0008_forgetEverything1_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0009_I-Miss-the-Stars1_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0009_I-Miss-the-Stars1_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0001_HidingPlace_c_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0001_HidingPlace_c_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0002_ReachingTheVoid_31_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0002_ReachingTheVoid_31_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0004_9-1_2-years_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0004_9-1_2-years_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0005_Shine_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0005_Shine_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0000_AntiForm_c_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0000_AntiForm_c_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0007_cutForThePeople_b1_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0007_cutForThePeople_b1_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0010_Manifest_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0010_Manifest_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0011_TheEmpireFallsFlat1_900.jpg" border="0" width="900" height="762" width_o="938" height_o="795" src_o="http://payload.cargocollective.com/1/0/16345/192519/Typcut_0020s_0011_TheEmpireFallsFlat1_o.jpg" align="left" /&#62; 









</description>
		<wfw:commentRss></wfw:commentRss>

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